Staying way ahead of the curve
Bang & Olufsen wanted to bring their expertise to the automobile industry and develop high-end sound systems for cars – and this transition needed to ensure true, profit-making growth.
Bang & Olufsen Automotive began a vast and wide-ranging business development project to enter an entirely new industry. This also required the company to structure innovation processes and to carry out complex project management involving large, global clients.
In just a few years, Bang & Olufsen Automotive achieved a unique position by expanding the market for high-end sound systems for cars. The company’s exciting and in-demand innovative developments mean that they have been able to launch at a price six times greater than that of conventional sound systems for cars.
We feel that we have found a Blue Ocean market with almost no competitors. There is no doubt that competitors will enter the market at some point, considering our success. However, at that time, we will have a good head start …Jens Peter Zinck Vice President, B&O Automotive.
Successfully launched a sound system at a price six times higher than the conventional