Ulrika has more than 20 years of experience within the consulting industry, working with clients in both the private and public sectors. Her areas of expertise include supporting leaders in organisational development, making strategy happen and developing models for management control. Ulrika is an experienced business leader and is appreciated for her drive and capability to co-create with her business partners in achieving sustainable results.

What do you think is the most interesting dilemma on the business agenda right now?
The digital transformation that is happening right now will affect every industry and organisation. Everything that can be digitalised will be, and everything that is digitalised is easier to copy. This will affect both the way we work and the way we make money. This digital disruption will require continuous change and agility in all aspects of the organisation.

The best advice someone ever gave to you?
Celebrate the victories in advance, and don’t cry over spilt milk. A good advice if you want to be happy almost all the time.

What does The HOW mean to you?
The way the consultants in Valcon co-create and bring the employees of the clients onboard in making their strategy really work. For me, The HOW is the way we successfully transform the strategy into daily business. Our view of consultancy is a very important part of The HOW, it is our attitude to people and knowledge.