Per Millschou Christensen is an expert in digital transformations and IT Management. Per has experience in development of strategies for IT and digital development, business strategy and business transformation. Per is equally at home at the executive and board level. He often acts as sparring partner to executives, steering groups and project teams. He keeps focus on business-critical discussions, taking place in robust and sustainable structures for management groups, steering groups, working groups, etc.

What do you think is the most interesting dilemma on the business agenda right now?
I think the most interesting dilemma on the business agenda right now is how medium-sized businesses will handle innovation, agility, digitalisation and new business models. The medium-sized businesses find themselves between a rock and a hard place with small, fast start-ups on one side and major financially strong companies able to invest in innovation on the other side. The medium-sized businesses are neither agile nor capital rich, and they risk being left behind at the station while the train is leaving, unless they acknowledge and work with a focused approach on the dilemma.

The best advice someone ever gave to you?
Don’t have ambitions for others.

What does The HOW mean to you?
“It is one thing to understand a sea chart, it is quite another to sail the ship.” The HOW has focus on sailing the ship. Analysis and insight do not constitute any value until they are realised in practice. HOW consulting is directly targeted at converting theory and heavy reports into significant, visible changes for the benefit of customers, employees and shareholders.

I’m really inspired when I hear Asger Aamund talk about management
“My recipe for management is simple. Make sure your employees are successful. Then you will also become so.” I really like that approach to management, and I am trying to live by that recipe.